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The Community Edition

Connecting Business & Community

One of the things we've learned coming out of the pandemic is that the businesses that survived and thrived the most were those that had well established ties to their local community. In this month's newsletter we hope to help provide you with some ideas, resources, and opportunities to help you connect with the local community.

As always, we are here for you so please let us know if you have questions or resources that you'd like to share or ideas for upcoming issues; we'd love to hear from you! Contact us at any time!

    Renee Locke, President
    Kirsten Larsen Schultz, Executive Director
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    NHBA Business Resources

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    Connecting with Community

    People do business with people they know like and trust. Your neighbors are your prime customers, do you know them and do they know you?

    As a business, getting involved with your local community is a chance to make new connections, drum up business, and create a lasting positive impact.

    Bringing about change doesn't have to be difficult or expensive, it only takes a good idea and a little creativity. While you're at it, you could even work in ways to directly involve your business' products or services.

    Give back to your community while moving your business forward. The following list contains ideas any small business can use to boost involvement with their local community.
    • Sponsor a Community Event or Social. A social is a great way to make friends with your community.
    • Promote at Your Local Library. The library is an educational hub in your community. As more and more libraries offer a variety of products and services, you have even more opportunities to show off your products. Mark donations with "donated by" stamps to increase brand awareness.
    • Mentor Other Businesses. If your company has achieved success, it may be time to mentor another just starting up. New businesses can bring a host of opportunities for partnerships, and joint marketing or outreach ventures later on. When you teach other business about how you achieved success, you may come across few revelations of your own.
    • Work With Local School and/or Rec Programs. Donating much-needed supplies, including simple things like drawing pads and pencils can do a lot of good.
    • Create a Partnership with Another Small Business. It's never a bad idea to look around and see who's interested in teaming up. If you have clients waiting on service, why not offer a gift card to a nearby restaurant? Or get together for unique packaged products and services.
    • Challenge Your Community for a Cause. A community challenge can boost local community involvement by giving people something to look forward to.
    • Use Your Business to Showcase Your Community. Whether it's on your website or your company's Facebook page, share the spotlight with your fellow community members to earn the goodwill of the people. It's a great way to start a partnership, too.
    • Create a Scavenger Hunt. Whether it's with laminated maps and clues, or a modern geocaching event, a scavenger hunt with prizes hidden throughout your community can get people outside and exploring. Local community involvement is just as much about helping people expand their horizons as it is about improving your business.
    • Invite Local Businesses to Use Your Products and Services. If you want to strike up a partnership but your potential partner hesitates, consider giving them an incentive. Create a “limited time” offer that combines what you both do best to boost your business, and test out what a future deal might bring the both of you.
    • Sponsor a Local Sports Team or Organization. A classic idea; sponsoring local sports team or groups such as the Scouts is a way to show the members of your community that you care about their interests. When sponsoring a team or group, you can provide everything from snacks to new equipment, repairs, or uniforms.
    • Create an Internship Program. Working with a local high school, community college or other educational organization is an exceptional way to show what running a small business is really like. It's a fabulous way to offer an opportunity to those that feel like they need more experience before joining the workforce.
    • Network, network, network. The best way to get your business out there is to participate in events such as those put on by the North Hampton Business Association, Hampton Area Chamber of Commerce, or other area groups.
    The North Hampton Business Association loves to explore ways to connect our businesses with each other and with our local community. One of our favorite community impromptu "challenges" was when businesses were using there store signs to recognize other businesses in town - that is what community is all about! The best ideas come from all of you! If you have any ideas not listed here, please let us know, we'd love to hear them!

    Have you checked out Destination North Hampton yet?

    We created this public Facebook group to help share all of the great businesses and community resources we have here in North Hampton. Please join our conversation online and be sure to shout out your favorite North hampton business, service or place of interest! Here's the link to view & join: https://www.facebook.com/groups/destinationnorthhampton.
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    NHBA Bookshelf

    Looking for a Good Read? Check out these great Books we recommend:
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    'Ready Fire Aim' by Michael Masterson
    Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
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    'Trust-Based Selling' by Charles H. Green
    Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.

    Podcasts

    Here is a Podcast you might find useful:
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    The Community Builder Show with Travis King
    Every week, Travis interviews people who are connecting members of different tribes all over the world. They are the agents of change that enable connection to happen. If you’re interested in or curious about how to build a community, deepen relationships with the people that matter most to your life or business, this is the podcast for you.
    A few more Annual Meeting Photos...
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    To see more great photos courtesy of Matt Parker Photos visit our latest news online.
    Up Next...
    NHBA Bandstand 2021

    SNEAK PEEK:

    JUNE: June 30th for NHBA sponsored Bandstand concert featuring Ayla Brown!

    JULY/AUGUST: Online Networking Event, details TBA

    OCTOBER: the Scarecrows of the Seacoast return to North Hampton

    Thank you for your ongoing support of the North Hampton Business Association!

    View our other recent news online.

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